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The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
For the doula or perinatal pro who knows this work changes lives and deserves to pay well.
For the woman who’s done undercharging, overgiving, and second-guessing herself.
For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out.
On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid:
- Money, pricing, and premium offers
- Sales without pressure, manipulation, or bro-marketing
- Building visibility & magnetic marketing that actually attracts aligned clients
- Leadership, identity, and the mindset shifts required to grow
- Simplifying your business instead of piling on more noise
This isn’t a podcast about doing more.
It’s about doing less- better.
You won’t find hustle culture here.
You won’t find watered-down social media advice or “try this trend” strategies.
And you definitely won’t find permission to stay small.
You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula.
This podcast is for you if:
- You want premium clients who respect your work
- You’re ready to sell with integrity and certainty
- You’re done explaining or justifying your prices
- You want freedom, not chaos disguised as “passion”
- You’re all-in on building something that lasts
If you’re looking for comfort, this isn’t it.
If you’re looking for clarity, conviction, and a business that supports your life-
you’re in the right place.
Welcome to The Six Figure Doula Podcast.
Let’s build something real.
The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
82. How to Price Your Doula Services Without Guilt or Burnout
In this episode, we’re unpacking the real psychology behind premium pricing for doulas and why pricing that actually reflects your worth isn’t greedy, unethical, or out of alignment… it’s leadership.
We talk about the invisible costs no one teaches you to factor in:
The emotional labor.
The mental load.
The constant availability.
The opportunity cost of saying yes to one client and no to everything else.
We’ll name the real problem with undercharging, not just financially, but energetically, and how low prices don’t create safety, trust, or access… they create resentment, burnout, and shaky boundaries.
This conversation goes deeper than numbers.
It’s about money guilt, identity, and the quiet belief that being “a good woman” means making yourself smaller so others can feel comfortable.
If you’ve ever said:
- “I just want this to be accessible”
- “I don’t feel right charging that much”
- “Who am I to ask for that?”
This episode is for you.
We’re reframing pricing as clarity.
Money as communication.
And premium prices as a container that holds transformation, not a barrier to it.
Because accessibility without sustainability isn’t service.
And pricing that drains you isn’t generous, it’s self-abandonment.
🎧 Press play if you’re ready to stop apologizing for your value and start leading with it.
Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!?
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